RTSG |
MEDIA BUYING POWERED BY DATA AND EXPERIENCE
Right Target Strategy Group is a linear and digital advertising agency. We specialize in issue advocacy and electoral campaigns.
OUR
SERVICES
CROSS-PLATFORM MEDIA PLACEMENT
STRATEGIC MEDIA RESEARCH
GRASSROOTS ADVOCACY
INFLUENCER TARGETING
WHO
WE ARE
Right Target Strategy Group (RTSG) delivers tailored media planning and placement for political and public affairs campaigns. We specialize in targeting and reaching our clients' audiences throughout the constantly shifting media landscape.
We are skilled at delivering messages to the right audience at the right time to help our clients win elections, pass favorable legislation, and move public opinion.
​
We have over 40 years of combined experience in politics, advertising, and research.
​
Our projects have included campaigns for President of the United States to Town Council.
​
We've served as a white-labeled partner to general consultants and public affairs firms, and we've worked directly with corporations, campaigns, and independent expenditures.
OUR
APPROACH
TARGETING
Identify and define the target audience to reach with campaign creative.
PLANNING
Develop a cost-effective media plan to impactfully reach the target audience.
RESEARCH
Learn how the target audience uses media using the latest data technologies.
PLACEMENT
Execute and optimize a campaign to achieve client goals and stay on budget.
GET IN
TOUCH
Get in touch with RTSG for tailored media planning and placement services designed for political and public affairs campaigns.